Know what it does, before your client asks.
Product education lives on dozens of brand sites, in rep trainings and launch emails. Cortessa brings it together in one place, in the language you actually use behind the chair.
The moment
A new product shows up at your distributor, or your client saw it on TikTok. You want to know what it does, who it's for and whether it's worth a spot on your shelf.
How it works
- 1
Search by product, brand, concern or ingredient preference. "Sulfate-free shampoo for color." "Silver hair." "Humidity."
- 2
Read it like a pro. Key selling points, best for, how to use, key ingredients and scent notes.
- 3
Know how to talk about it. Talking points, a pro tip and a seasonal tip, ready for your next client.
Why it's different
It covers many brands, not just one. You get the whole picture, in one place.
Also included
- New launches and weekly industry best sellers
- Industry news for the brands you carry
- Reviews from other verified stylists
- A Try List for products you want to test
- Learn articles on retail and client conversations
Free for licensed stylists. No credit card.